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Effective Date: 2024. 8. 5.
Last Updated: 2025. 9. 1.
California Notice at Collection: This Policy also serves as our notice at collection for California residents.
MMRadar, LLC (“Company,” “we,” “our,” or “us”) operates the website located at mmradar.gg and related services (the “Services”). We process personal information in accordance with applicable law, including the EU GDPR, UK GDPR, and the California Consumer Privacy Act (CCPA/CPRA). This Privacy Policy describes the categories of data we collect, purposes and lawful bases for processing, disclosures, and user rights.
Controller & Contact: MMRadar, LLC (Delaware, USA). Email: [email protected].
We may collect and process:
Defined term — “Encoded Identifier.” Where noted in this Policy, we may derive a pseudonymous identifier from contact information (for example, applying a one-way cryptographic hash to an email). We refer to this as an Encoded Identifier. Encoded Identifiers are handled under appropriate safeguards and used or disclosed only for the purposes stated herein. Unencoded contact information is not disclosed for advertising.
We process personal information to operate accounts and features; secure, maintain, and improve the services; perform analytics/measurement; support advertising/monetization (including use or disclosure of Encoded Identifiers and other pseudonymous signals); communicate account/service notices; and comply with legal obligations. Legal bases include performance of contract, legitimate interests (balanced against user rights), consent (where required for non-essential technologies and ad signals), and legal obligation.
Advertising Partners and Authorized Sellers: We believe in transparency regarding our advertising practices. MMRadar, LLC (operating the website mmradar.gg, “MMRadar.GG”) works with third-party advertising networks to serve ads, and the specific advertising partners we work with may change from time to time. To keep you informed, we maintain an updated Authorized Digital Sellers file (known as an ads.txt file) for our site. This ads.txt file publicly lists the companies authorized to sell or resell ad inventory on MMRadar.GG. You can view the most current list of our authorized advertising partners at mmradar.gg/ads.txt. By consulting our ads.txt file, you can see which advertising partners are involved in displaying ads on MMRadar.GG. We update this file as our partnerships change, ensuring it remains the definitive, up-to-date source for understanding who our current advertising partners are.
We may engage advertising and measurement partners that deploy cookies, identifiers, and similar technologies. To support advertising, we may use and disclose Encoded Identifiers together with other pseudonymous signals for ad delivery, reporting, frequency capping, and fraud prevention. Unencoded contact information is not disclosed for advertising. Where required by law, we obtain and honor user choices via consent mechanisms and on-site or device/browser controls. We honor Global Privacy Control (GPC) signals as an opt-out of “sale”/“sharing” for the applicable browser. California residents may exercise opt-out rights via the “Do Not Sell My Personal Information” link.
We utilize a Consent Management Platform (CMP) to obtain and manage user choices regarding advertising and analytics cookies where required by law. This tool allows you to grant or withhold consent for data processing and to update your preferences at any time through the “Update consent preferences” link available on our site.
We do not sell personal information for monetary consideration. We may disclose information:
We do not disclose linked gameplay account identifiers or associated gameplay data to advertising partners. Disclosures for cross-context behavioral advertising may be deemed a “sale” or “sharing” under applicable law; opt-out is available as noted above. We may use de-identified/aggregated data for analysis and improvement and will not re-identify such data.
We keep personal information only for as long as needed to fulfill the purposes set out in this Policy. When it is no longer required, we delete it or irreversibly de-identify it.
Account information is removed promptly upon account deletion (with routine backups overwritten in due course). IP addresses and diagnostic logs may be retained for up to 12 months to maintain security, prevent fraud and abuse, and ensure operational integrity.
Where necessary, we may retain certain information to comply with legal, accounting, or reporting obligations, or for archiving in the public interest, scientific or historical research, or statistical purposes, subject to appropriate safeguards.
Information may be processed or stored outside your country of residence. Where required, cross-border transfers are implemented under recognized transfer mechanisms (e.g., Standard Contractual Clauses) and subject to appropriate safeguards.
We honor all applicable privacy rights and provide the means to exercise them. These rights vary by region:
Under the EU GDPR and UK GDPR, you have the right to:
You can exercise these rights by contacting us (see Exercising Your Rights below). We will respond in accordance with GDPR requirements, typically within one month. You may also contact your local data protection authority; however, we encourage you to reach out to us first so we can address your concerns directly.
If you are a California resident, you have the following privacy rights under the CCPA/CPRA:
Additionally, California law provides a “Shine the Light” right. We do not disclose personal information (e.g. contact details) to third parties for their own marketing. If our practices change, we will provide an appropriate opt-out or consent mechanism as required by law.
Residents of other U.S. states (such as Virginia, Colorado, Connecticut, Utah, etc.) may have similar privacy rights, including the rights to access, delete, correct personal information and to opt out of targeted advertising or the sale of personal information. We will honor valid privacy rights requests from residents of these states in accordance with applicable law.
Regardless of where you live, you can exercise your privacy rights by contacting us at [email protected]. Please include your full name and which right(s) you wish to exercise. (California residents can help us process requests by including “California Privacy Rights Request” in the email subject line.)
Once we receive your request, we will verify your identity (and authorization of any agent) to safeguard your information. For example, we may ask for additional information or confirmation. We will confirm receipt of your request and respond within the timeframes required by law (generally, within 45 days for California and within one month for EU/UK; extensions are allowed if necessary). We will not retaliate against you for exercising your rights, and we do not charge a fee to process requests unless a request is clearly unfounded or excessive (in which case we will explain the reason and provide a cost estimate).
If you have any questions or need assistance, you may contact us at any time at the above email. All users (“EU/UK, California, and others”) may submit privacy requests and we will respond according to the applicable law.
Verification & Agents: We may require reasonable identity verification and, for authorized agents, proof of authorization (and direct confirmation where required).
We encourage California residents to review the detailed list below, which provides a comprehensive overview of the categories of personal information we collect, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we disclose (or have disclosed) the information. This section is designed to meet the disclosure requirements of the CCPA/CPRA and will help you better understand our data practices. By having this information accessible, you can make informed decisions about your personal data and how it is used or shared. (Please note that we do not knowingly collect or sell the personal information of consumers under 16 years of age without affirmative authorization, in accordance with CCPA requirements.)
A. Identifiers
B. Customer Records (Cal. Civ. Code §1798.80(e))
C. Protected Classifications
D. Commercial Information
E. Biometric Information
F. Internet or Network Activity
G. Geolocation Data
H. Sensory Data
I. Professional/Employment Information
J. Non-Public Education Information
K. Inferences
L. Sensitive Personal Information
Requests: [email protected].
We do not respond to “Do Not Track” (DNT) signals. However, we do honor Global Privacy Control (GPC) signals, which provide a standardized mechanism for opting out of “sale” or “sharing” of personal information under applicable law. Some third-party websites may still track your browsing activity. You can enable or disable DNT in your browser's Preferences or Settings.
Our services are not directed to children under 13, and we do not knowingly collect personal information from individuals under 13. If we become aware such information has been provided, we will take reasonable steps to delete it and, where applicable, terminate related access. Parents/guardians who believe a child has provided personal information should contact [email protected] to request removal.
We implement organizational, technical, and administrative safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is fully secure; absolute security cannot be guaranteed.
We may update this Policy to reflect changes in legal requirements or business practices. Material changes will be posted here and become effective on the updated Effective Date. Continued use of the services after the effective date constitutes acceptance of the revised Policy.
Legal Name: MMRadar, LLC
Jurisdiction: Delaware, USA
Contact for Privacy Requests: [email protected]
Effective Date: 2024. 8. 5.
Last Updated: 2025. 9. 1.
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